Acqua di Parma
Acqua di Parma brings an Italian sense of ritual to fragrance, with citrus-led compositions and a clear visual identity rooted in Colonia.
Get to know Acqua di Parma.
Carlo Magnani founded Acqua di Parma in 1916 around Colonia, conceived as an alternative to more opulent perfumes. Its citrus opening remains the most direct introduction to the house. The brand has extended that world into other fragrances, grooming and objects for the home, while the yellow packaging keeps a clear connection between these different rituals.
Read the official history ↗︎- Country of origin
- Parma · Italy ↗︎
- History
- 1916
- Founder / documented history
- Carlo Magnani
- Current owner
- The official LVMH portfolio includes this house. Company information ↗︎
- Product world
- Fragrance ↗︎
Discover the Acqua di Parma selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Start by separating the original Colonia from the related names in the collection. Similar packaging does not mean the compositions or concentrations are interchangeable.
Where does Acqua di Parma come from?
Acqua di Parma is a brand of Italy origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Italy →Where can I buy Acqua di Parma?
Where to find Acqua di Parma.
Official website ↗︎Delivery and store links checked 2026-10-23. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-23. Design perspectives express the Selezio editorial view.
Official brand imagery · Acqua di Parma