& Other Stories
H&M Group launched & Other Stories in 2013, with creative studios in Stockholm and Paris at its introduction.
Get to know & Other Stories.
H&M Group launched & Other Stories in 2013, with creative studios in Stockholm and Paris at its introduction. The brand builds collections around personal styling rather than a single garment category, bringing together ready-to-wear, footwear, bags, jewellery and beauty. Its current group listing confirms its place in the H&M portfolio.
Read the official history ↗︎- Country of origin
- Sweden ↗︎
- History
- 2013
- Current owner
- & Other Stories is listed in H&M Group’s current brand portfolio. Company information ↗︎
- Product world
- Clothing ↗︎
Discover the & Other Stories selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Irregular ribs give the restrained beige cardigan its interest. The close fit and contrasting neckline make proportion more important than ornament.
Where does & Other Stories come from?
& Other Stories is a brand of Sweden origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Sweden →Where can I buy & Other Stories?
Where to find & Other Stories.
Official website ↗︎Delivery and store links checked 2026-10-21. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-21. Design perspectives express the Selezio editorial view.
Official brand imagery · & Other Stories