Binu Binu
Binu Binu’s soap and bath-object collection draws on the shared rituals of the Korean public bathhouse.
Official website ↗︎
Get to know Binu Binu.
Binu Binu’s soap and bath-object collection draws on the shared rituals of the Korean public bathhouse. Its European site uses the name JJIMJIL and explains that this identity has served the EU since spring 2025. Column-shaped bars echo bathroom tiles, while individual soaps refer to figures and traditions within Korean culture.
Official history
The European storefront has used the JJIMJIL identity since spring 2025, while this record retains the Binu Binu name. Its soap design draws on Korean bathing rituals, including roasted barley tea and proportions inspired by bathroom tiles.
Read the official history ↗︎- Country of origin
- Canada ↗︎
- Product world
- Body care ↗︎
Discover the Binu Binu selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
The solid bars connect daily use with a clear sculptural language. Haenyeo offers a material and cultural starting point: a sea-salt soap named for the women divers of Jeju Island.
Where does Binu Binu come from?
Binu Binu is a brand of Canada origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Canada →Where can I buy Binu Binu?
Where to find Binu Binu.
Official website ↗︎Delivery and store links checked 2026-10-21. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-21. Design perspectives express the Selezio editorial view.
Official brand imagery · Binu Binu