Earl of East
Niko Dafkos and Paul Firmin founded Earl of East in 2014, beginning with markets in East London.
Get to know Earl of East.
Niko Dafkos and Paul Firmin founded Earl of East in 2014, beginning with markets in East London. Its current activity combines its own fragrance products with shops, workshops and a curated selection of other brands. Shinrin-Yoku is part of the house’s own scent collection, distinct from the third-party objects also sold through its stores.
Read the official history ↗︎- Country of origin
- United Kingdom ↗︎
- History
- 2014
- Founder / documented history
- Niko Dafkos & Paul Firmin
- Product world
- Fragrance ↗︎
Discover the Earl of East selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Cedarwood and black pepper offer a direct route into the house’s forest vocabulary. The amber glass and single wick keep the object visually simple beside the more graphic collaborations.
Where does Earl of East come from?
Earl of East is a brand of United Kingdom origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from United Kingdom →Where can I buy Earl of East?
Where to find Earl of East.
Official website ↗︎Delivery and store links checked 2026-10-21. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-21. Design perspectives express the Selezio editorial view.
Official brand imagery · Earl of East