ettitude
ettitude is an Australian-founded bedding house, born from Phoebe Yu’s search in Melbourne for a different kind of fabric for the bed.
Official website ↗︎
ettitude: origin & history.
After moving to Melbourne in 2006, Phoebe Yu began questioning the materials available for bedding. Her search led to ettitude and the development of CleanBamboo, the house’s name for its bamboo-derived lyocell textile. The company later expanded internationally, while the Australian beginning remained part of its founder’s account. The Signature range places that material in familiar bedroom forms: sheets, duvet covers and pillowcases, with a sateen weave and a palette of plain colours.
Read the official history ↗︎- Country of origin
- Melbourne · Australia ↗︎
- Founder / documented history
- Phoebe Yu
- Product world
- Rest & evening rituals ↗︎
Discover the ettitude selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Sage Green softens the sateen sheen without hiding it. The plain colour makes the weave, folds and relationship with other bedding more interesting than any decorative pattern.
Where does ettitude come from?
ettitude is a brand of Australia origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Australia →Where can I buy ettitude?
Where to find ettitude.
Official website ↗︎Delivery and store links checked 2026-10-26. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-26. Design perspectives express the Selezio editorial view.
Official brand imagery · ettitude