Good & Proper Tea
Good & Proper Tea is the London tea house started by Emilie Holmes in 2012, bringing the attention of a specialist brew bar to everyday loose-leaf tea.
Good & Proper Tea: origin & history.
Emilie Holmes began Good & Proper Tea with a 1974 Citroën H van converted into a mobile tea bar through crowdfunding. Its first cup was served in Shoreditch, London, on 3 December 2012. The project grew from a simple frustration: tea deserved the same care as a well-made coffee. Loose leaves, measured infusions and clearly described origins remain central. Its South African rooibos extends that approach to a caffeine-free cup with enough body to take a little milk.
Read the official history ↗︎- Country of origin
- London · United Kingdom ↗︎
- History
- 2012
- Founder / documented history
- Emilie Holmes
- Product world
- Rituals to sip ↗︎
Discover the Good & Proper Tea selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Clear brewing instructions make this collection easy to explore at home. The rooibos offers a useful alternative when you want a full-bodied infusion without the caffeine of black tea.
Where does Good & Proper Tea come from?
Good & Proper Tea is a brand of United Kingdom origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from United Kingdom →Where can I buy Good & Proper Tea?
Where to find Good & Proper Tea.
Official website ↗︎Delivery and store links checked 2026-10-26. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-26. Design perspectives express the Selezio editorial view.
Official brand imagery · Good & Proper Tea