Numi
Numi began in Oakland, United States, with a brother and sister sharing memories of tea. Whole plants, spice blends and Reem Hassani's visual sensibility give the range a warm, expressive character.
Numi: origin & history.
Ahmed Rahim and Reem Hassani founded Numi in Oakland in 1999. The name recalls the dried lime infusion they knew during their childhood in Baghdad, a family reference carried into an American tea company. Ahmed developed the blends after years working and travelling in Europe, including running teahouses in Prague; Reem brought her training as an artist to the packaging and brand identity. Rooibos Chai translates that shared attention to taste and presentation into a spiced herbal infusion, with rooibos from South Africa and a recipe that can be served alone or with milk.
Read the official history ↗︎- Country of origin
- Oakland · United States ↗︎
- History
- 1999
- Founder / documented history
- Ahmed Rahim & Reem Hassani
- Product world
- Rituals to sip ↗︎
Discover the Numi selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Numi is a good place to explore a familiar drink through an unfamiliar plant or spice combination. The founders' different disciplines remain visible in the relationship between a blend and its illustrated box. A caffeine-free rooibos can be chosen for its flavour without turning the cup into a promised remedy.
Where does Numi come from?
Numi is a brand of United States origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from United States →Where can I buy Numi?
Where to find Numi.
Official website ↗︎Delivery and store links checked 2026-10-26. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-26. Design perspectives express the Selezio editorial view.
Official brand imagery · Numi