ONO
ONO began with Ari Horowitz’s 2017 New York crowdfunding launch, turning two rotating cylinders into a small tactile object for everyday pauses.
ONO: origin & history.
Ari Horowitz introduced the original ONO Roller through a New York crowdfunding campaign in 2017. The idea was deliberately physical: two parallel cylinders turning together in the palm, with a continuous movement that busy hands could repeat. ONO has since developed that starting point into a family of rollers and other tactile tools, with different materials, sizes and surface textures. The aluminum Full model keeps the original gesture particularly legible. Its weight and smooth finish are part of the experience, while the Midnight colour makes it a discreet desk or travel companion. Choosing a material and size matters more than treating every ONO roller as the same object.
Read the official history ↗︎- Country of origin
- New York · United States ↗︎
- History
- 2017
- Founder / documented history
- Ari Horowitz
- Product world
- Time to unwind ↗︎
Discover the ONO selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Start with hand size and the feel of the material. The Full aluminum roller is larger and heavier than the Junior edition; the smooth Midnight finish is also distinct from ONO’s textured acupressure models.
Where does ONO come from?
ONO is a brand of United States origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from United States →Where can I buy ONO?
Where to find ONO.
Official website ↗︎Delivery and store links checked 2026-10-26. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-26. Design perspectives express the Selezio editorial view.
Official brand imagery · ONO