Purasana
Purasana grew from Raf De Jonckheere’s Belgian natural-food retail story into its own brand in 2003, with powders for drinks and kitchen preparations.
Purasana: origin & history.
The story starts with Biovita, the natural-food shop Raf De Jonckheere opened in Komen in 1977. After the business moved to Ieper in 1999, Purasana emerged as its own brand in 2003. Those dates describe different stages: the shop came before the branded collection. Today the Belgian range includes powders that move easily between drinks and cooking. Cacao Powder keeps the ingredient list especially direct, with cacao from Peru. Preparing it with a chosen drink makes quantity, texture and flavour part of a small kitchen ritual.
Read the official history ↗︎- Country of origin
- Ieper · Belgium ↗︎
- History
- 2003
- Founder / documented history
- Raf De Jonckheere
- Product world
- Rituals to sip ↗︎
Discover the Purasana selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Plain cacao leaves sweetness and the mixing liquid to your taste. It is an ingredient for a prepared drink or recipe, not an instant sweetened chocolate mix.
Where does Purasana come from?
Purasana is a brand of Belgium origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Belgium →Where can I buy Purasana?
Where to find Purasana.
Official website ↗︎Delivery and store links checked 2026-10-26. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-26. Design perspectives express the Selezio editorial view.
Official brand imagery · Purasana