Get to know SACHAJUAN.
SACHAJUAN distinguishes two milestones in its history: the first Stockholm salon opened in 1997, followed by the haircare range in 2004. Its story connects professional hairstyling with algae-based formulation technology. Shampoos, conditioners, treatments and styling products sit within a deliberately pared-back packaging system.
Read the official history ↗︎- Country of origin
- Sweden ↗︎
- History
- 2004
- Founder / documented history
- Sacha Mitic · Juan Rosenlind
- Product world
- Hair care ↗︎
Discover the SACHAJUAN selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Start with the styling effect you want rather than the bottle colour. Ocean Mist is about grip and texture; that is a different role from cleansing or conditioning.
Where does SACHAJUAN come from?
SACHAJUAN is a brand of Sweden origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Sweden →Where can I buy SACHAJUAN?
Where to find SACHAJUAN.
Official website ↗︎Delivery and store links checked 2026-10-21. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-21. Design perspectives express the Selezio editorial view.
Official brand imagery · SACHAJUAN

