Tonic Australia: origin & history.
Toni Joel and Nikki Horovitz created Tonic in 1992, initially developing products for Australian retailers. In 1996 they expanded into Tonic-branded wholesale collections for independent boutiques. The heat pillow joined the range in 2000, bringing a fabric accessory into the daily pause rather than only the travel bag. Today the Melbourne team develops a broader collection of rest and organisation pieces. The Luxe Velvet Eye Mask in Musk follows that approach through a velvet front, satin reverse and covered elastic strap, with Australian design and manufacture in China for this particular model.
Read the official history ↗︎- Country of origin
- Australia ↗︎
- History
- 1992
- Founder / documented history
- Toni Joel & Nikki Horovitz
- Product world
- Rest & evening rituals ↗︎
Discover the Tonic Australia selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.

Luxe Velvet Eye Mask · Musk →
Tonic’s Luxe Velvet Eye Mask in Musk has a muted pink polyester-velvet front and an acetate-satin reverse. A satin-covered elastic strap sits behind the head, holding the shaped mask over the eyes to screen out light. The stated dimensions are 10 × 2 × 20 cm and the weight is 40 g. It is an unheated mask, distinct from the brand’s filled eye pillows. Slip it into a travel bag or keep it beside the bed. The care instructions allow hand washing or a gentle machine wash. Designed in Australia and made in China.

Heat Pillow · Evening Bloom →
Tonic’s Evening Bloom heat pillow pairs a dark floral cotton cover with a filling of barley and lavender. The 40 × 14 × 3 cm pillow weighs 800 g and can be used warm or cooled as part of a quiet break. For warming, the instructions specify a clean microwave turntable, one minute on high with a turn halfway through, then 20-second increments if needed; never heat continuously for more than two minutes. It is unsuitable for flatbed microwaves. For cooling, place it in the refrigerator. The cover is spot-clean only.
A closer look.
What catches our eye.
Tonic’s identity lives in familiar objects made more considered through fabric, colour and touch. The eye mask is a straightforward rest accessory, chosen for its construction and the feel of its two textile surfaces.
Where does Tonic Australia come from?
Tonic Australia is a brand of Australia origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Australia →Where can I buy Tonic Australia?
Where to find Tonic Australia.
Official website ↗︎Delivery and store links checked 2026-10-27. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-27. Design perspectives express the Selezio editorial view.
Official brand imagery · Tonic Australia
