WelleCo: origin & history.
Elle Macpherson launched WelleCo in Australia in 2014, developing a nutrition brand around a daily preparation of greens powder. The Super Elixir became the visual and product centre of that idea, with a dark jar and a powdered blend taken in a drink. The collection has since expanded into different flavours and formats. Pineapple and Lime remains a distinctive version of the original product, combining plant ingredients with added vitamins, minerals and cultures.
Read the official history ↗︎- Country of origin
- Australia ↗︎
- History
- 2014
- Founder / documented history
- Elle Macpherson
- Product world
- Food supplements ↗︎
Discover the WelleCo selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
The exact flavour is worth choosing deliberately: the Original Pineapple and Lime formula differs from the unsweetened version and the berry blends. Its jar also provides clear portion and storage instructions.
Where does WelleCo come from?
WelleCo is a brand of Australia origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Australia →Where can I buy WelleCo?
Where to find WelleCo.
Official website ↗︎Delivery and store links checked 2026-10-26. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-26. Design perspectives express the Selezio editorial view.
Official brand imagery · WelleCo

