← The Selezio Atlas

WelleCo

WelleCo is the Australian nutrition house launched by Elle Macpherson in 2014, recognised for its powdered blends and the dark jar of The Super Elixir.

Official website ↗︎
WelleCo · official brand imagery
Official brand imagery · WelleCo
THE BRAND’S POINT OF VIEW

WelleCo: origin & history.

Elle Macpherson launched WelleCo in Australia in 2014, developing a nutrition brand around a daily preparation of greens powder. The Super Elixir became the visual and product centre of that idea, with a dark jar and a powdered blend taken in a drink. The collection has since expanded into different flavours and formats. Pineapple and Lime remains a distinctive version of the original product, combining plant ingredients with added vitamins, minerals and cultures.

Read the official history ↗︎
Country of origin
Australia ↗︎
History
2014
Founder / documented history
Elle Macpherson
THE SELEZIO EDIT

Discover the WelleCo selection.

A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.

BEFORE YOU EXPLORE

A closer look.

What catches our eye.

The exact flavour is worth choosing deliberately: the Original Pineapple and Lime formula differs from the unsweetened version and the berry blends. Its jar also provides clear portion and storage instructions.

Where does WelleCo come from?

WelleCo is a brand of Australia origin. This describes where the brand began; individual products may be made elsewhere.

Discover more brands from Australia →
Where can I buy WelleCo?

See online and in-store options below →

WHERE TO FIND IT

Where to find WelleCo.

Official website ↗︎

Delivery and store links checked 2026-10-26. Check the official site for subsequent changes.

02 / IN PERSON

Stores & stockists

WelleCo publishes its physical shops or stockists through the official directory. Check individual locations and opening times before travelling.

Official stores & stockists ↗︎
Sources & image credits

Editorial product selection, not a bestseller ranking.

Editorial reviewed 2026-10-26. Design perspectives express the Selezio editorial view.

Official brand imagery · WelleCo

MAKE SELEZIO YOURS

What shall we call you?

Saved on this device, with your local preferences.