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Brand stories · 2 min read

Aesop, beyond the bottle.

Care, architecture and the pleasure of paying attention.

Official Aesop image: care products in an interior with a plant
Official Aesop imagery · via L’Oréal

A brand is more than a product

Aesop began in Melbourne in 1987. Its world extends from skin, hair and body care into an interest in design, literature and the arts. For Selezio, that makes it an interesting starting point: discovering a brand can mean recognising a sensibility, as well as finding something useful.

Spaces that belong somewhere

Aesop describes its stores as responses to their surroundings. Existing buildings and local streets help shape each space. Its first in-store customers were welcomed in St Kilda in 2003, in a small space that had previously been a ramp into a car park.

Follow what catches your eye

Our editorial suggestion: notice what draws you in first. Is it the atmosphere, an aroma, a material or the simplicity of an object? Those details can give you a more useful starting point for exploring than a category alone.

Make your own connection

Explore the brand page for its Australian origins, ownership, signature hand-care products and official shopping links. Keep Aesop in My Selezio if you want to return to its world.

Sources

Editorial synthesis, checked 14 October 2026.

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