Get to know Lacoste.
René Lacoste and André Gillier established Lacoste in France in 1933. Its defining garment, the L.12.12 polo, brought cotton Petit Piqué and a short-sleeved silhouette into the sporting wardrobe. The embroidered crocodile became its recognisable signature. Today the collection reaches beyond the polo into clothing, footwear and accessories, while tennis remains a central visual reference.
The Selezio perspective.
Start with the balance between ease and structure: a soft knit, a precise collar, a clear block of colour. Lacoste is a useful reference if you like sportswear that can sit alongside a more considered everyday wardrobe. Its technical sneakers offer a more expressive direction than the familiar polo.
- Country of origin
- France ↗︎
- History
- 1933
- Founder / documented history
- René Lacoste & André Gillier
- Current owner
- MF Brands Group ↗︎
- Product world
- Clothing ↗︎
The essential edit.
A first selection to explore, drawn from the official catalogue.
L003 Neo Tech →
An outdoor-influenced sneaker combining a layered upper and a sculpted sole. This official campaign image presents the L003 Neo Tech; current availability varies.
L.12.12 Original Polo →
The signature cotton Petit Piqué polo, rooted in the original 1933 design. Official archive imagery illustrates the polo family; consult the current product page for colours and details.
A few useful bearings.
Where does Lacoste come from?
Lacoste is a brand of France origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from France →Where should I start?
Look at the proportions, materials and finishing details. Check the product’s measurements and care instructions on the official site before choosing.
L003 Neo Tech → L.12.12 Original Polo →Where can I find the collection?
Use the official regional website to check stockists, delivery destinations and current product availability.
Official website ↗︎Sources & image credits
Editorial product selection, not a bestseller ranking. Official brand imagery · Lacoste
Editorial reviewed 2026-10-20. Design perspectives express the Selezio editorial view.