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thisisneverthat

Seoul label thisisneverthat works with the familiar vocabulary of streetwear. The Steel Blue T-Logo Tee gives its cotton jersey a regular cut and a printed signature.

Official website ↗︎
thisisneverthat · official brand imagery
Official brand imagery · thisisneverthat
THE BRAND’S POINT OF VIEW

Get to know thisisneverthat.

A T-shirt, a printed name, a colour that can sit comfortably beside denim: thisisneverthat builds on recognisable clothes rather than requiring a complete change of wardrobe. The Seoul-based label places these everyday pieces alongside collaborations and seasonal collections. Its T-Logo Tee makes the idea concrete through 210gsm cotton jersey, a garment-washed finish and a ribbed collar. The Steel Blue version gives the signature a quieter setting than a high-contrast graphic, while preserving the ease of a regular fit.

Read the official history ↗︎
Country of origin
South Korea ↗︎
Product world
Clothing ↗︎
THE SELEZIO EDIT

Discover the thisisneverthat selection.

A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.

BEFORE YOU EXPLORE

A closer look.

What catches our eye.

The cut, jersey weight and washed finish make this an everyday T-shirt. The Korean origin of the label is distinct from this garment’s Chinese manufacture.

Where does thisisneverthat come from?

thisisneverthat is a brand of South Korea origin. This describes where the brand began; individual products may be made elsewhere.

Discover more brands from South Korea →
Where can I buy thisisneverthat?

See online and in-store options below →

WHERE TO FIND IT

Where to find thisisneverthat.

Official website ↗︎

Delivery and store links checked 2026-10-23. Check the official site for subsequent changes.

01 / ONLINE

Online collection

The label maintains separate Korean, international and Japanese shops. Use the international shop for its regional checkout and compare the Steel Blue measurements before choosing a size.

Explore the official collection ↗︎
Sources & image credits

Editorial product selection, not a bestseller ranking.

Editorial reviewed 2026-10-23. Design perspectives express the Selezio editorial view.

Official brand imagery · thisisneverthat

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