B&B Italia
The official history begins in 1966 with Piero Ambrogio Busnelli and C&B, the joint venture preceding B&B Italia.
Get to know B&B Italia.
The history begins in 1966 with Piero Ambrogio Busnelli and C&B, the joint venture preceding B&B Italia. Research into industrial upholstery became a defining thread. The current Camaleonda revisits Bellini’s 1970 design, retaining the 90 × 90 cm seat module and cable, hook and ring system while redesigning the internal layered structure.
Read the official history ↗︎- Country of origin
- Italy ↗︎
- History
- 1966
- Founder / documented history
- Piero Ambrogio Busnelli
- Product world
- Furniture ↗︎
Discover the B&B Italia selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Soft rounded volumes and visible modularity give the sofa both character and flexibility. The right configuration depends on the room and how the seating will be used.
Where does B&B Italia come from?
B&B Italia is a brand of Italy origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Italy →Where can I buy B&B Italia?
Where to find B&B Italia.
Official website ↗︎Delivery and store links checked 2026-10-21. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-21. Design perspectives express the Selezio editorial view.
Official brand imagery · B&B Italia