FORM
FORM puts swimming information inside the goggles. Founded in Vancouver by former competitive swimmer Dan Eisenhardt, the brand combines an in-lens display with motion sensors and an app for reviewing sessions.
Get to know FORM.
A swimmer normally looks away from the water to read a clock or a watch. FORM began in Vancouver in 2016 with a different position for that information: directly in the field of view. Founder Dan Eisenhardt had spent fourteen years swimming competitively before developing sports technology. The first FORM goggles launched in 2019. Since then, the range has separated different hardware choices from optional coaching software. Smart Swim 2 LT, introduced in 2026, keeps the display and motion tracking in a lighter entry to the system, while leaving out the integrated heart-rate sensor found in other models. The design is specialised around one activity and its particular gestures.
Read the official history ↗︎- Country of origin
- Vancouver · Canada ↗︎
- History
- 2016
- Founder / documented history
- Dan Eisenhardt
- Product world
- Eyewear ↗︎
Discover the FORM selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
FORM is compelling because the interface belongs to the activity: the information stays with the swimmer’s gaze. Nose-bridge fit, eye choice and the exact hardware model matter more here than a general list of connected features.
Where does FORM come from?
FORM is a brand of Canada origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Canada →Where can I buy FORM?
Where to find FORM.
Official website ↗︎Delivery and store links checked 2026-10-23. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-23. Design perspectives express the Selezio editorial view.
Official brand imagery · FORM