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New Balance

New Balance connects running design with everyday footwear through layered uppers, substantial soles and a wide range of fits and proportions.

Official website ↗︎
New Balance · official brand imagery
Official brand imagery · New Balance
THE BRAND’S POINT OF VIEW

Get to know New Balance.

The 990 line makes New Balance’s relationship between running heritage and daily wear particularly visible. The sixth generation changes the shape of the upper, allowing suede and synthetic overlays to flow across mesh without the older midfoot saddle. Grey keeps the layers legible, while the sole introduces a different visual rhythm. The result is a technical-looking shoe that remains easy to place in an everyday wardrobe.

Read the official history ↗︎
Country of origin
Boston · United States ↗︎
History
1906
Product world
Shoes ↗︎
THE SELEZIO EDIT

Discover the New Balance selection.

A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.

BEFORE YOU EXPLORE

A closer look.

What catches our eye.

Compare width as carefully as length. The 990v6 is offered in several widths on the US site; regional ranges differ.

Where does New Balance come from?

New Balance is a brand of United States origin. This describes where the brand began; individual products may be made elsewhere.

Discover more brands from United States →
Where can I buy New Balance?

See online and in-store options below →

WHERE TO FIND IT

Where to find New Balance.

Official website ↗︎

Delivery and store links checked 2026-10-23. Check the official site for subsequent changes.

01 / ONLINE

Online collection

Use the exact M990GL6 code and regional width guide. Heel emblems can differ between production runs; the maker documents this variation.

Explore the official collection ↗︎
Sources & image credits

Editorial product selection, not a bestseller ranking.

Editorial reviewed 2026-10-23. Design perspectives express the Selezio editorial view.

Official brand imagery · New Balance

MAKE SELEZIO YOURS

What shall we call you?

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