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Studio Underd0g

Studio Underd0g puts playful colour into mechanical watchmaking. Pink Lem0nade Gen2 pairs a 37.5 mm steel case with a layered luminous dial.

Official website ↗︎
Studio Underd0g · official brand imagery
Official brand imagery · Studio Underd0g
THE BRAND’S POINT OF VIEW

Get to know Studio Underd0g.

Richard Benc describes the starting point as a serious watch that does not take itself too seriously. Pink Lem0nade turns that idea into a field watch with pastel pink and sunburst yellow. A sapphire disc carries the numerals above a luminous base, making colour part of the dial’s construction. The second generation uses a manually wound Sellita movement with a stated 63-hour power reserve and is assembled in-house in Great Britain.

Read the official history ↗︎
Country of origin
United Kingdom ↗︎
Founder / documented history
Richard Benc
Product world
Watches ↗︎
THE SELEZIO EDIT

Discover the Studio Underd0g selection.

A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.

BEFORE YOU EXPLORE

A closer look.

What catches our eye.

The small case keeps the colour experiment wearable. The sapphire upper dial adds depth rather than simply printing a bright surface.

Where does Studio Underd0g come from?

Studio Underd0g is a brand of United Kingdom origin. This describes where the brand began; individual products may be made elsewhere.

Discover more brands from United Kingdom →
Where can I buy Studio Underd0g?

See online and in-store options below →

WHERE TO FIND IT

Where to find Studio Underd0g.

Official website ↗︎

Delivery and store links checked 2026-10-23. Check the official site for subsequent changes.

01 / ONLINE

Online collection

Check the Gen2 specification and order window. Choose the strap length for your wrist and read destination-specific duties before placing an order.

Explore the official collection ↗︎
Sources & image credits

Editorial product selection, not a bestseller ranking.

Editorial reviewed 2026-10-23. Design perspectives express the Selezio editorial view.

Official brand imagery · Studio Underd0g

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