Lola From Rio
Lola From Rio brings humour and vivid graphics to Brazilian hair care. Born in Rio de Janeiro in 2011, the brand gives masks and everyday routines memorable names and a deliberately lively personality.
Get to know Lola From Rio.
Lola began in Rio de Janeiro in 2011 with a professional hair-care audience, before moving into everyday retail. The tone is part of its identity: expressive illustrations, conversational names and a willingness to make the bathroom less solemn. Morte Súbita is a good example of that playful vocabulary. Behind the dramatic name is a weekly rinse-out mask, used after shampoo and left for ten minutes. The contrast between packaging and ordinary use is what makes the range approachable. Formulas still need to be considered individually; the brand’s lively character is not a substitute for ingredients, directions or the exact size of a jar.
Read the official history ↗︎- Country of origin
- Rio de Janeiro · Brazil ↗︎
- History
- 2011
- Product world
- Hair care ↗︎
Discover the Lola From Rio selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
Look past the name to the routine: this is a rinse-out mask, separate from Morte Súbita shampoo, conditioner and styling products. The ten-minute pause is part of the choice.
Where does Lola From Rio come from?
Lola From Rio is a brand of Brazil origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Brazil →Where can I buy Lola From Rio?
Where to find Lola From Rio.
Official website ↗︎Delivery and store links checked 2026-10-23. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-23. Design perspectives express the Selezio editorial view.
Official Lola From Rio imagery