Maria Nila
Maria Nila’s story begins with the Wikström family making haircare in a garage in southern Sweden in 1999.
Get to know Maria Nila.
Maria Nila’s story begins with the Wikström family making haircare in a garage in southern Sweden in 1999. Its account connects that beginning with a professional, vegan haircare range. The collections address different routines through shampoos, conditioners, masks and styling products, each with a recognisable colour identity.
Official history
Maria Nila began in a garage in southern Sweden in 1999. The brand explains that its name honours founder Ann’s great-grandmother, rather than identifying the person who founded the company. Its development connects professional haircare with vegan formulation.
Read the official history ↗︎Historical ownership context
In September 2023, Maria Nila announced a significant minority investment by L Catterton.
Read the dated announcement ↗︎- Country of origin
- Sweden ↗︎
- History
- 1999
- Product world
- Hair care ↗︎
Discover the Maria Nila selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
The colour system makes the range approachable, but the chosen formula still matters. Start with True Soft’s documented role, then compare the matching conditioner or mask if needed.
Where does Maria Nila come from?
Maria Nila is a brand of Sweden origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from Sweden →Where can I buy Maria Nila?
Where to find Maria Nila.
Official website ↗︎Delivery and store links checked 2026-10-21. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-10-21. Design perspectives express the Selezio editorial view.
Official brand imagery · Maria Nila