Under Armour
Under Armour approaches sportswear through training: light layers, defined fits and practical fabric choices carry its American athletic identity.
Under Armour: origin & history.
Kevin Plank starts Under Armour in 1996 with a short-sleeved performance shirt, working from his grandmother’s basement in Washington, D.C. The story begins with an athlete’s attention to the layer worn next to the body. From that starting point, the brand expands into a wider training wardrobe, footwear and equipment. Its range distinguishes compression, fitted and more relaxed cuts rather than treating every sports top as the same garment. UA Tech 2.0 is an everyday example: a polyester training T-shirt with a regular cut, short sleeves and a shaped hem. In Black / Graphite, a small chest emblem and restrained colour keep the functional construction visible.
Read the documented history ↗︎- Country of origin
- Washington, D.C. · United States ↗︎
- History
- 1996
- Founder / documented history
- Kevin Plank
- Product world
- Clothing ↗︎
Discover the Under Armour selection.
A few pieces tell the story in their own way, through a shape, a material or a familiar gesture.
A closer look.
What catches our eye.
A quiet training basic can be interesting precisely because its shape is straightforward. Tech 2.0 offers a regular silhouette rather than compression, with a small emblem instead of a large graphic.
Where does Under Armour come from?
Under Armour is a brand of United States origin. This describes where the brand began; individual products may be made elsewhere.
Discover more brands from United States →Where can I buy Under Armour?
Where to find Under Armour.
Official website ↗︎Delivery and store links checked 2026-11-08. Check the official site for subsequent changes.
Sources & image credits
Editorial product selection, not a bestseller ranking.
Editorial reviewed 2026-11-08. Design perspectives express the Selezio editorial view.
Official brand photography · Under Armour
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